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Audemars Piguet wants to take control of the pre-owned market – launches The Watch Keepers

Eqotime – Sweden’s largest news site about watches

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Audemars Piguet wants to take control of the pre-owned market – launches The Watch Keepers

Andreas J. Weber · October 26, 2026

The market for pre-owned luxury watches continues to grow, and more and more manufacturers want to become part of it themselves. Now, Audemars Piguet is taking a major step with the launch of The Watch Keepers, a digital platform where collectors can buy and sell certified pre-owned watches directly through the manufacturer. A new model for buying and selling The Watch […]

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A. Lange & Söhne Revives a Rarity – Datograph Perpetual in Platinum

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