Eqotime Podcast: Affordable Rolex models right now and the watch market 2025 (in Swedish)
Eqotime Podcast about Cartier
Text: Andreas J. Weber, photo: Alexander Mladnovic
In this episode Andreas J. Weber and Albin Johansson meet for a conversation about Rolex and today's watch market. They also talk about the latest news from the watch industry.

Rolex is one of the most sought-after watch brands in the world, which has led to the grey market becoming a central part of how many enthusiasts actually get hold of their watches. Buyers often face long waiting lists at authorised dealers, especially for popular models such as the Datejust, Daytona, GMT-Master and Submariner/Sea-Dweller. This has driven up prices on the secondary market and created a complex ecosystem where demand, supply and rumours of production changes play a big role.
To understand the market it is important to know which factors affect value development, how documentation and condition affect price and which references are considered more collectible than others. The Datejust attracts with variation and timeless design, the Daytona continues to be a prestige object with limited availability, the GMT-Master has strong interest linked to the colour combinations on the bezel and the Submariner and Sea-Dweller show how small technical differences can create big differences in demand. Anyone moving in the grey market therefore needs both knowledge and judgement to make a safe and well considered choice.
Link to article about the Daytona
Link to article about the Datejust

