VIP event – When supercars meet watches and rubber in Stockholm

Text & image: Mia Litström

An evening in Stockholm where some of the world’s most sought-after supercars met exclusive watches in a relaxed but well-considered setting. Together, NB Gummi, Platinum Cars and Stories of Time created an experience where design, technology and passion were at the centre – and where guests got to come closer to both the cars and the craftsmanship behind the watches. Eqotime was on site at NB Gummi on Birger Jarlsgatan in Stockholm – and this is exactly the type of experience we want to highlight.

Together with NB Gummi, PlatinumCars and Stories of Time, guests were invited to an evening where design, technology and community were at the centre. The atmosphere was relaxed but well-considered – an environment where you could move freely between the cars, try on watches and at the same time enjoy food and drink.

A place for details
At NB Gummi in Stockholm the doors were opened to an environment stretching over two floors, filled with tyres, rims and a clear passion for details. For the evening the workshop was transformed into a living meeting place, where some of the most sought-after cars on the market stood side by side with carefully selected watches.

Supercars that draw the eye

On site there was a row of cars that immediately caught the attention. An Audi R8 Spyder V10 in Daytona grey, with its sharp lines and generous amount of carbon fibre, was a reminder of a model that is no longer produced – something that reinforces its exclusivity. 

Next to it stood a Ferrari Roma Spider, elegant and self-assured in its expression, while a Lamborghini Huracán Sterrato in orange broke things up with a completely different energy. The Sterrato stretches the boundaries – with higher ground clearance, rougher details and a playful attitude that makes it as much statement as performance.

The classic line was represented by a Porsche 911 Carrera 4S Cabriolet – a car that never has to exaggerate to impress. As a contrast stood the Ferrari Purosangue in iconic red, a new interpretation of what a Ferrari can be, but with the same focus on the driving experience. 

Watches that complement the experience

In the middle of all this, Stories of Time showed a selection of watches that matched the environment perfectly. Rolex in several expressions – from sporty models to more classic variants – were complemented by an Audemars Piguet Royal Oak Chronograph in gold.

Watches that were not just put on display, but that guests got to try on, feel and really experience – an important part of the whole. 

More than just a showing

In one corner of the venue there was also a racing simulator where guests could get behind the wheel and have a more interactive experience. A clear reminder that the passion for cars is not just about seeing – but about feeling. 

Where passion meets people

In the end the evening was not about individual models or brands, but about the meeting between people with a shared interest. A relaxed mingle where the conversations moved just as naturally between cars and watches as between new and old acquaintances. Perfectly composed at NB Gummi, whose services in tyres make sure that luxury cars like these can rolls on streets and tracks.

We thank Stories of Time, NB Gummi and Platinum Cars for a well-executed event.

Eqotime is Sweden’s largest blog and podcast about watches and everything that goes with them, we do help out regularly with and report from events within watches and adjacent industries – would you like to visit our events going forward, mail your interest to info@eqotime.com