Photo special: Watches and Wonders 2026

Behind the display cases, the big news and the meticulously lit display cases at Watches and Wonders 2026 there were also the moments between all the official business. Aleksandar Mladenovic captured the fair from a more living and present perspective. In this photo special we follow some of this year’s most talked-about brands through details, meetings, environments and watches that defined this year’s edition of the world’s largest watch fair. 

Photo: Aleksandar Mladenovic

Tudor

Tudor continued to build further on its position as one of the fair’s biggest crowd-pullers. The booth was marked by sporty energy, strong colours and a clear connection to the brand’s tool watch identity but the new Tudor Royal got a proper lift.

Vacheron Constantin

At Vacheron Constantin the tone was different. Here a lot of it was about craftsmanship, history and discreet elegance. The images from the booth show details that easily disappear in the official press pictures. The light across the dials, the finish on the cases and the interplay between visitors and watches give a more human perspective on haute horlogerie. The new dual-time one of the fair’s absolute favourites.

Patek Philippe

Patek Philippe attracted large crowds as usual. The combination of technical perfection and classic design means that every new presentation is examined in detail. The photo special captures both the iconic models and the atmosphere around one of the fair’s most talked-about brands.

Jaeger-LeCoultre

In Jaeger-LeCoultre’s booth the focus was on watchmaking and design history. Here technical complications were mixed with elegant proportions and a strong connection to the brand’s long heritage, but perhaps the surprise of the year with the new Master Control series.

Cartier

Cartier once again showed why they are one of the fair’s most visually strong names. The booth was marked by jewellery-like elegance and a clear design identity. The photo special highlights the shapes, the materials and the special atmosphere that surrounded Cartier’s presentations during the week in Geneva.